This article was written by Mariame Bakkouri. Mariame is in charge of the content marketing and public relations at Cloudswave, a great website primarily devoted to software deals and offering the users discounts of up to 80% on a wide selection of software. She loves writing about entrepreneurship and marketing. Always seeking new experiences, she likes traveling and discovering new cultures. Follow Mariame in Twitter and LinkedIn.
Many of you have applied for a Google Adsense account only to be routinely rejected. Even those with current accounts can find themselves banned. Thousands of people experience this on a daily basis. And the reason? It may often be unclear. Google tends to provide vague answers, but possible reasons often include policy violations and fraudulent activity. However, this needn’t be bad news. There are plenty of other advertising networks besides Google Adsense. Here are 10 top alternative advertising networks you can use to generate revenue. We’ll describe briefly how they work and why they’re a viable alternative.
With over 300 million unique monthly views across 50 000+ websites, Infolinks is currently one of the largest advertising networks in the world. They’re the leaders in Pay-Per-Click (PPC) in-text advertising. Their earning potential is high, with one of the best Click-Through Rates (CTR). Their native ads are free, work well with all ad solutions, and are highly customisable (engaging banners, contextual ads, and video); all without hampering the overall user experience. Website integration is seamless and their platform is open to publishers, small businesses and large organisations. There are no setup fees, minimum monthly page view requirements or hidden commitments. They work with quality brands such as Facebook, Amazon and TripAdvisor (among others).Their minimum payment threshold is $50 for PayPal and $100 for Wire Transfer.
Similar to Info Links, Kontera is one of the easiest advertising networks to use. You simply provide the code at the end of each page and Kontera serves all ads as Hyperlinked text when a user hovers the mouse over them. Image and video ads are also provided, with all ads based on PPC payment. Minimum payment threshold is $50 via PayPal, Check or Wire Transfer.
Chitika is the market leader in the full-fledged advertising service arena. Their focus is primarily on contextual ads. This means the ad is more likely to relate to the preferences of the user and will progressively improve click through rates. Ads are not driven by standard keywords. You can freely use Chitika in conjunction with Adsense. All payments can occur via PayPal ($10 minimum) and check ($50 minimum). Account approval is speedy.
With the world’s largest online store and affiliate program, you might be surprised that Amazon also has an advertising program. Three types of ads are available: (1) Recommendation Ads, (2) Search Ads and (3) Custom Ads. The focus is on product advertisements. So, if you offer a product, consider using them. Ads are highly relevant (based on selected categories and blog content) and responsive (ads are provided in a responsive ad unit). You’ll be paid a small commission for everything Amazon sells through your links (even if it’s not a product recommended by you first). The only potential difficulty relates to payment. They use a check payment method, which is slower than other alternatives.
This advertising network is performance based. Simply put, they pay you for results or Cost Per Action (CPA). For best results, make sure your ads run for at least 5 days, as their platform learns from the ads. Ads are highly customizable, from banner ads, sliders, pop-ups, buttons etc. Minimum pay-out threshold is $20 via Paypal and Pioneer.
Sourcengo is a contextual advertising network, launched in 2016, with a focus on technology software advertising. The network provides support for both publishers and advertisers. They connect quality advertisers with tech-orientated audience sites, worldwide. Their self-serve platform is advanced, making software advertising easy. They offer CPC and CPA and aim to provide publishers with a wide range of advert options. They’re also working on Cost Per Lead (CPL) adverts. Both contextual and dynamic advertising is their game. Dynamic advertising is where the ads change based on the user’s search history, ensuring content relevance, regardless of what content is displayed. Payments are sent at the beginning of the month for commissions made in the prior 30 day period. Payments are made swiftly and take 1-3 days, via PayPal and Wire Transfer. They’re still in their early stages, which presents a unique opportunity to grow with them. So if you don’t want to be just a number and receive personalised service from their account managers, why not give them a go?
Powered by Yahoo and Bing, Media.net is the second largest contextual advertising network available in terms of revenue and employee work-force size (500 employees worldwide). Their speciality is managing technological digital advertising products for publishers and advertisers. They provide customised and responsive advertising units, with a focus on targeted text and display adverts. The minimum payment is $100 via PayPal or Wire Transfer.
This PPC advertising network provides targeted ads and supports multiple ad formats such as banners, inline ads, buttons, skyscrapers and rectangles. Ads are fully customisable as the user can specify dimensions of the ad, allowing for truly unique designs. BidVertiser is unique due to its publisher monetisation model. Publishers not only earn revenue for clicks, but also additional revenue through leads that turn into actual customers. The purpose of this is to encourage publishers to produce content for consumers who are in the market for the advertiser’s product (or what is known as qualified traffic). Advertisements can be monitored and tracked through the advertiser dashboard, allowing you to make adjustments to campaigns where required.
Adversal focuses on Banner Pop-under and Ministitial advertisements. The CTR rate is superb and is compatible with a wide range of languages. To subscribe, you need a minimum of 50 000 monthly page views. The minimum payment threshold is $20 PayPal, ACH, Check or Wire transfer. You also have access to an affiliate program and account approval is quick.
Based in the UK, Propeller is one of the biggest pop-under advertising networks with stellar CPMs. Expect payment for every 1000 impressions. They specialize in the following niches: entertainment, videos/movies, games, dating, finances, software and gambling. Whilst their focus is on pop-up’s, they also offer banners, mobile ads, layer ads and video ads. Further, if you’ve got considerable mobile traffic, they work closely with ad networks to monetize apps and increase ROI and CPM’s. For websites wanting to monetize traffic in second and third world countries (South Africa, India, Brazil, etc.) they’re a must, as they have a great fill rate for these areas. Payment occurs via Wire Transfer, Payoneer, Webmoney and Prepaid Cards.
So if you’re struggling with Google Adsense or you simply want to try something new, these 10 advertising networks are viable alternatives. Whilst we recommend trying a few advertising networks as a given, A/B testing can be used to check which is most suitable to your advertising needs.